Clear definitions for modern property marketing

A real estate campaign is a coordinated set of paid and organic ads built around a single property or agent objective - launching a listing, finding buyers, broadcasting a sale, or winning new vendor appraisals.

Vendor-paid advertising (VPA) is a digital ad campaign promoting a property that is funded by the property owner as part of the listing agreement, with itemised invoices, branded reporting and the agent's name and headshot on every ad.

A short-burst real estate campaign launched within 24-48 hours of a new listing going live, broadcasting the property to surrounding-suburb homeowners and active buyers.

A post-settlement broadcast campaign that uses a sold listing to win the next appraisal in the surrounding suburb map.

An always-on database-building campaign that captures qualified buyer leads by price band and area, ready to match against new listings.

A short, time-bound campaign promoting an open home inspection to nearby buyers within a 48-72 hour window.

A 28-day campaign building to auction day, escalating spend across week 3-4 to maximise registered bidders.

Days on Market (DOM) is the number of days a property is publicly listed for sale from launch date to the unconditional sale (or signed contract) date. Lower DOM signals strong demand and effective marketing.

The total ad spend divided by the number of qualified leads generated - the single clearest measure of campaign efficiency.

The Listings Launch Engine is AdPropix's automated system that turns a new listing in the agent's CRM into a complete, on-brand, multi-channel campaign in under 15 minutes - Just Listed through Just Sold.

Real-time two-way connection between the agent's CRM and AdPropix - new listings trigger draft campaigns, leads sync back into the CRM.

Behavioural and intent data layered on top of geo targeting - mortgage research, life events, property browsing - that focus spend on likely movers.

A modelled audience of users who resemble the agent's past buyer or seller leads - used to expand qualified reach without sacrificing quality.

The extracted colours, fonts, logo, headshot and tone of voice that lock every ad and social post to the agent's brand without manual design.

One dashboard rolling up reach, leads, cost per lead and spend across every paid and organic channel - and one branded PDF for the vendor.

The end-to-end marketing arc of a single listing: Just Listed, Open Home, Auction, Under Offer, Just Sold - automatically rotated by AdPropix.