A lookalike audience is a Meta- or Google-modelled audience that resembles the agent's existing buyer or seller list. It is the highest-quality way to scale reach beyond the immediate suburb without losing intent quality, and it improves as more first-party leads sync into AdPropix.
Where this lives in AdPropix
Frequently asked questions
What is a lookalike audience in real estate ads?
A lookalike audience is a modelled audience of users who resemble the agent's existing buyer or seller leads - used to scale qualified reach beyond the immediate suburb without sacrificing lead quality.
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