Audience signals are the behavioural and intent layers that sit on top of suburb-of-focus geo targeting - things like mortgage research, recent engagement with property content, life events such as engagement or new baby, and intent to move. They sharpen targeting so spend reaches likely buyers and sellers, not just everyone in a postcode.
Where this lives in AdPropix
Frequently asked questions
What are audience signals?
Audience signals are intent and behavioural layers (mortgage research, life events, property browsing) added on top of geo targeting to focus ad spend on people most likely to be buyers, sellers or movers.
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