Cost Per Lead is total ad spend divided by qualified leads generated. For real estate, "qualified" usually means a buyer or seller with a name, phone or email and a matched price band - not just a form fill. Benchmark CPL across Australian markets in 2025: AUD $18-$45 for Buyer Finder, AUD $35-$95 for Seller appraisal leads.
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Frequently asked questions
What is cost per lead in real estate?
Cost per lead is ad spend divided by qualified leads. In Australian real estate in 2025, benchmark CPL ranges from AUD $18-$45 for buyer leads and AUD $35-$95 for seller appraisal leads.
How do you lower cost per lead?
Lower CPL by tightening geo targeting to suburb-of-focus, layering audience signals, refreshing creative every 14 days and routing leads to a CRM that closes the loop on quality.
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