One Listing. Three Wins For You.
Property Lifecycle rolls every listing automatically from Just Listed to Buyer Finder to Just Sold. Your vendor gets a stronger sale result. You get warm buyer leads, a packed pipeline and a Just Sold broadcast that wins your next listing in the catchment - all from a single setup.
How the Timeline Works
Each stage runs for a set period, then automatically transitions to the next. No manual work required. Your ads are branded with your agency colours, logo, and headshot — property images are pulled automatically from your listing.
Stage 1: Just Listed
The moment your listing goes live, a targeted awareness campaign launches automatically — driving maximum eyeballs to the property across Google Search, YouTube, Discover, Bing, and Edge.
- High-reach awareness ads with professional creatives
- Suburb-radius targeting around the property
- Carousel, single image, and video formats
- Optimised for maximum impressions and reach
Achastain Real Estate
Sponsored · achastainre.com
Just Listed - 123 Bay Street
5 bed, 4 bath, 3 car. Open inspection Saturday. Book a private viewing with Dan Demo.
Achastain Real Estate
Sponsored · achastainre.com
Just Listed - 123 Bay Street
5 bed, 4 bath, 3 car. Open inspection Saturday. Book a private viewing with Dan Demo.
Stage 2: Buyer Finder
After the initial exposure period, the campaign shifts to lead generation — capturing serious buyer enquiries through in-platform forms and driving traffic to your listing page. Status badges (Open Home, Auction, Under Offer, Price Reduced) update automatically as your listing changes.
- Lead generation with instant enquiry forms
- Retargeting warm audiences from Stage 1
- Higher daily budget for qualified leads
- Open inspection times displayed in ads
- Auction countdown copy in the final weeks - drives bidder registrations
Achastain Real Estate
Sponsored · achastainre.com
For Sale - 123 Bay Street
Spacious family home in Surry Hills. Enquire today and arrange a private inspection.
Achastain Real Estate
Sponsored · achastainre.com
For Sale - 123 Bay Street
Spacious family home in Surry Hills. Enquire today and arrange a private inspection.
Stage 3: Just Sold
Once the property sells, a "Just Sold" campaign automatically launches — showcasing the result to homeowners in the area and positioning you as the go-to agent.
- Sold price badge applied automatically to creatives
- Targets homeowners in surrounding suburbs
- Builds your track record and wins more appraisals
- Sold price detected automatically from your listing
Achastain Real Estate
Sponsored · achastainre.com
Just Sold for $3,290,000
123 Bay Street sold by Dan Demo. Thinking of selling? Book a free appraisal today.
Achastain Real Estate
Sponsored · achastainre.com
Just Sold for $3,290,000
123 Bay Street sold by Dan Demo. Thinking of selling? Book a free appraisal today.
Video Placements
Your property lifecycle ads also run as video campaigns across YouTube Shorts, YouTube Shorts and Gmail — reaching buyers wherever they browse.
FOR SALE - 123 Bay Street, Surry Hills. 5 bed, 4 bath, 3 car family home. Inspections this Saturday.
JUST SOLD - 123 Bay Street sold for $3.29M. Thinking of selling? Get a free property appraisal.
JUST SOLD | $3.29M - 123 Bay Street, Surry Hills
View this property now. Book your private inspection or request a free appraisal today.
Search Ads at Every Stage
From Just Listed to Just Sold, your property appears across Google Search, YouTube, Discover, and Bing — with ads that evolve automatically.
4 Bed Home | Just Listed | Suburb
Stunning 4-bedroom renovation. Open for inspection this Saturday. Contact Agent Name for a private viewing.
New Listing - Spencer Residences
spencerresidences.com.au
New Listing - Jerry Demo Real Estate
Book an Inspection →
Build Buyer Competition Before Auction Day
When a listing has an auction date, the lifecycle automatically dials up reach in the weeks leading up to it. More registered, emotionally invested bidders on the day means a more competitive auction and a stronger sale price.
- Front-loaded awareness across Google, YouTube, Bing and Edge during the auction campaign window.
- Auction date, time and venue dynamically injected into ad copy and creative.
- Final-week retargeting keeps your property top of mind for warm, ready-to-register buyers.
Awareness blitz - max reach in suburb radius
Open home reminders + buyer matching
Lead capture for registered bidders
Retarget engaged buyers - last chance copy
More eyeballs early. More registered bidders late. Stronger result on the day.
Set It Up Once, Let It Run
Why Property Lifecycle Campaigns?
One campaign setup that covers every stage of the sales journey, so you never miss an opportunity to connect with buyers or build your brand.
Zero Manual Work
Set up once and the system handles stage transitions, budget adjustments, and creative updates automatically.
Smart Audience Evolution
Each stage builds on the last. Retarget engaged users from awareness in the lead gen phase, then target homeowners after the sale.
Full Journey Reporting
See performance across all three stages in one view. Track impressions, leads, and brand exposure from listed to sold.
Automate Your Property Advertising
One setup. Three stages. Professional ads from listed to sold - completely hands-free.
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