Vendor-paid advertising (VPA), also called vendor-paid marketing or seller-funded advertising, is a digital ad campaign that promotes a single listing and is funded by the property owner (the vendor) rather than the agent or agency.
It is itemised in the listing agreement, billed to the vendor with a tax invoice, and produces a transparent report at the end showing reach, impressions, link clicks, leads and cost per result across each channel.
VPA campaigns typically span Just Listed, Open Home and Auction stages, then handover to a Just Sold broadcast funded by the agent or agency. AdPropix builds vendor-paid campaigns engineered by real estate digital marketing experts in under 15 minutes - with branded PDF reports the vendor can read without a marketing degree.
Where this lives in AdPropix
Frequently asked questions
What is vendor paid advertising?
Vendor-paid advertising is a digital ad campaign promoting a single property that is funded by the vendor (seller) as part of the listing agreement. It is itemised, invoiced separately and reported back with branded performance numbers.
Is vendor paid advertising worth it?
Yes - studies across Australian agencies consistently show vendor-paid digital campaigns reduce average days on market and lift competitive bidding at auction by widening the qualified buyer pool beyond the major portals.
How much should vendor paid advertising cost?
A typical Australian vendor-paid digital package sits between AUD $300 and $1,500 per listing depending on price point, suburb, channel mix and auction vs private treaty. AdPropix lets agents itemise this transparently.
What channels are included in vendor paid advertising?
Modern VPA spans Facebook and Instagram, Google Search and Display, Microsoft Ads, YouTube, TikTok and Google Business Profile - with creative auto-rendered for every placement size from the listing photos.
Put vendor paid advertising to work
Build a complete real estate campaign in under 15 minutes - engineered by real estate digital marketing experts.