A Just Listed campaign is the opening burst of marketing on a new property, ideally launched within 24-48 hours of the listing going live on portals. It targets surrounding-suburb homeowners (who may know a buyer or be considering a move themselves) and active buyers searching the price band and bedroom count.
Typical duration: 7-14 days. Typical spend: AUD $300-$1,000 vendor-paid. Typical channels: Facebook, Instagram, Google Search, Microsoft Ads, Google Business Profile and a Just Listed social post pushed to every connected network.
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Frequently asked questions
What is a Just Listed campaign?
A Just Listed campaign is the opening burst of digital advertising on a new property, launched within 24-48 hours of going live to surrounding-suburb homeowners and active buyers across paid social, search and display.
How long should a Just Listed campaign run?
7-14 days. The first 7 days carry the heaviest spend (typically 60-70%) to capture early interest before the listing settles into portal rotation.
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