Days on Market (DOM) is the number of days between a property's public listing date and the date the property goes under contract or sells unconditionally. It is one of the clearest signals of how well a listing is being marketed.
A low DOM means the agent reached qualified buyers quickly, generated competitive bidding and converted interest into a contract. A high DOM signals a pricing problem, a marketing problem or both - and almost always invites a price reduction.
Across Australian and New Zealand markets in 2025, suburb-level DOM averages range from 18 to 65 days. Listings supported by hyper-targeted vendor-paid digital campaigns typically reduce DOM by 25-40% versus portal-only marketing, by surfacing the listing to qualified homeowners and buyers in the surrounding suburb map within the first week.
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Frequently asked questions
What is days on market?
Days on market (DOM) is the number of days a property is publicly listed for sale before it goes under contract or sells unconditionally. It measures how quickly a listing converts demand into a signed contract.
What is a good days on market?
In most Australian capital city suburbs in 2025, a DOM under 30 days is considered strong, 30-60 days is average, and over 60 days suggests a pricing or marketing issue. Auction campaigns typically target a 28-day DOM.
How do you reduce days on market?
Reduce DOM by combining accurate pricing with a hyper-targeted vendor-paid digital campaign that reaches likely buyers and surrounding-suburb homeowners in week one - not just portal listings that wait for buyers to search.
Does digital marketing reduce days on market?
Yes. Listings supported by geo-targeted Facebook, Instagram, Google and Microsoft campaigns typically reduce DOM by 25-40% versus portal-only marketing, because they create demand instead of waiting for it.
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